Studiile de piata au aratat ca, consumatorii considera binevenita o etichetare uniforma si clara a produselor care nu contin categoriile de E-uri cel mai des aduse in discutie : conservanti, coloranti artificiali, indulcitori si glutamati. O mare parte a consumatorilor considera ca aceste categorii au un impact negativ asupra sanatatii si ar dori sa reduca consumul acestora. Incadrarea de catre CEFF in aceste categorii se bazeaza pe legislatia Uniunii Europene.
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